Which term describes activities that reinforce one another, making the overall strategy harder to copy?

• A. Fit
• B. Growth Drivers
• C. Strategic Drift
• D. Core Competency

Answer: (A)

Fit is the idea that a set of activities reinforce each other to create a cohesive system. When product design, manufacturing, marketing, and distribution are aligned so each element strengthens the others, the entire strategy becomes harder to imitate. Replicating this advantage isn’t just about copying one part; it requires reproducing the whole integrated system and the routines that connect them, which creates a path-dependent edge that rivals struggle to match.

Growth drivers are individual levers that spur expansion but don’t inherently describe interdependent activity across the company. Strategic drift refers to the strategy becoming out of step with the environment, not the reinforcing nature of coordinated activities. A core competency is a valuable capability, but it focuses more on a singular capability rather than the entire network of linked activities that reinforce one another.