Strategic Marketing Exam 1 Practice

Scalable growth comes from focusing on the customers who create the most value and delivering consistent, high‑quality experiences that encourage retention and advocacy. When you serve the right customers well, you build higher lifetime value, stronger loyalty, and positive word-of-mouth, which can drive more revenue with relatively stable costs as you scale. This is the essence of sustainable, repeatable expansion.

Untargeted, broad marketing wastes resources and tends to be less efficient, making growth slower and more expensive to sustain. One-time purchases don’t build ongoing revenue or relationships, so they don’t support long-term expansion. Cutting customer service hurts satisfaction and increases churn, which undermines retention, referrals, and the ability to scale.