Which set lists four segmentation variable categories?

• A. Demographic, Geographic, Behavioral, Time-based
• B. Demographic, Geographic, Psychographic, Behavioral
• C. Demographic, Geographic, Psychographic, Product
• D. Demographic, Geographic, Psychographic, Time

Answer: (B)

The question tests understanding of the four main bases used to segment markets. Markets are split into groups along four dimensions: demographic, geographic, psychographic, and behavioral. Demographic looks at age, gender, income, education; geographic at location and region; psychographic covers values, lifestyles, personality; behavioral focuses on how customers act—usage, loyalty, benefits sought, and purchase occasions. This combination is taught because it covers who customers are, where they are, what motivates them, and how they behave, giving a complete picture for targeting and positioning. The other options mix in time-based or product-related ideas, which aren’t standard segmentation bases; time-based isn’t a core segmentation dimension, and product isn’t a segmentation category but a product attribute or market offering. That’s why the four bases listed here are the best match.