Which Porter generic strategy corresponds to serving a broad market with a focus on differentiation?

• A. Cost leadership
• B. Focused cost leadership
• C. Differentiation
• D. Focused differentiation

Answer: (C)

The idea being tested is how market scope and value proposition pair to form a strategic position. Serving a broad market with a focus on differentiation means you aim to reach many customers while offering something distinctive that they perceive as valuable. In this approach, the firm differentiates its product or service—through features, quality, design, branding, or customer experience—so customers across a wide audience see clear reasons to choose it and may be willing to pay a premium. This contrasts with chasing the lowest price across many customers (cost leadership) or targeting only a narrow group with either low cost or unique features (focused strategies). The broad-differentiation path captures wide appeal and added value, which is why it matches this description.