Which option lists four segmentation variable categories with typical examples?

• A. Demographic, Geographic, Behavioral, Time-based
• B. Demographic, Geographic, Psychographic, Behavioral
• C. Demographic, Geographic, Psychographic, Product
• D. Demographic, Economic, Psychographic, Behavioral

Answer: (C)

Market segmentation uses variables to group customers, capturing who they are, where they live, what they think and feel, and how they behave as buyers. The four commonly used categories are demographic, geographic, psychographic, and behavioral. Demographic variables cover age, gender, income, education; geographic variables look at region, country, city size, climate or urban vs rural; psychographic variables explore lifestyle, values, personality, and social class; behavioral variables focus on purchase behavior such as usage rate, occasion, benefits sought, and brand loyalty. This combination provides a well-rounded view of differences in needs and responses to marketing. Time-based segmentation isn’t a standard primary category, and economic or product alone don’t function as the primary segmentation categories alongside the others.