Transaction Buyers are best described as which type of customers?

• A. Short-term, price-focused customers with low switching costs.
• B. Long-term partners seeking strategic value.
• C. Customers who buy the most expensive product line.
• D. Customers who never switch suppliers.

Answer: (A)

Transaction buying centers on price-focused, quick purchases with little commitment. That makes the best description: short-term, price-focused customers with low switching costs. These buyers care mainly about cost and speed, and switching suppliers is easy for them, so they don’t invest in long-term relationships or strategic value with a single vendor. In contrast, descriptions that emphasize long-term partnerships, strategic value, or unwavering loyalty describe different buying approaches where the relationship and future value matter more than immediate price.