The principle suggests growth is sustainable when you...

• A. Serve the Right Customers Well
• B. Sell to Anyone Who Asks
• C. Prioritize Cost-Cutting Over Customer Experience
• D. Discontinue Core Offerings

Answer: (A)

Growth that lasts comes when you focus on the customers who truly benefit from your offering and you consistently deliver outstanding value to them. By serving the right customers well, you tailor what you provide—product, service, pricing, and support—to fit their needs. This leads to higher satisfaction, stronger retention, and greater lifetime value, so revenue growth compounds over time as loyal customers buy more and spread positive word-of-mouth.

Chasing anyone who asks spreads resources too thin and usually yields lower margins and higher churn, undermining profitability and sustainable growth. Cutting costs at the expense of the customer experience can shrink short-term expenses but damages perceived value and loyalty, hurting long-term revenue. Discontinuing core offerings makes the brand less relevant and limits your ability to attract and retain the customers who matter most.