In the BCG matrix, which category describes high growth but low market share?

Unlock all questions

This demo includes only 20 questions. Upgrade to access hundreds of questions, flashcards, exam simulations, and disable ads.

Full question bankExam simulationsFlashcards
From $24.99Unlock all

Prepare for the Strategic Marketing Exam. Utilize multiple choice questions and insightful flashcards. Each question is accompanied by comprehensive explanations to aid your understanding. Excel in your exam with confidence!

Multiple Choice

In the BCG matrix, which category describes high growth but low market share?

Explanation:
On the BCG matrix, business units are plotted by growth rate and relative market share. The quadrant that combines high market growth with low market share describes units that operate in fast-growing markets but have only a small or weak share. This is the Question Mark. The label reflects the uncertain future: with the right investment and strategy, they can gain share and become Stars; without it, they risk fading away, becoming Dogs. In contrast, a Star has both high growth and high share, a Cash Cow has low growth but high share, and a Dog has low growth and low share.

On the BCG matrix, business units are plotted by growth rate and relative market share. The quadrant that combines high market growth with low market share describes units that operate in fast-growing markets but have only a small or weak share. This is the Question Mark. The label reflects the uncertain future: with the right investment and strategy, they can gain share and become Stars; without it, they risk fading away, becoming Dogs. In contrast, a Star has both high growth and high share, a Cash Cow has low growth but high share, and a Dog has low growth and low share.

More Multiple Choice Questions
Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy