Geodemographic segmentation combines geography with which data to target local markets?

• A. Demographics
• B. Psychographics
• C. Brand equity
• D. Purchasing behavior

Answer: (A)

Geodemographic segmentation blends where people live with who they are in terms of demographic characteristics. The key idea is to link geographic location (neighborhoods, cities, or regions) with demographic attributes such as age, income, education, family size, and occupation. This combination helps marketers identify local market potential and tailor offerings to the typical resident profile in a given area.

Demographics are the data that describe the population's characteristics, so pairing geography with demographics directly defines the segments you can target locally. While psychographics (lifestyles and values), brand equity, and purchasing behavior are valuable for other analyses, geodemographic targeting specifically relies on demographic attributes tied to location to guide local marketing decisions.